In a major strategic shift, Maruti Suzuki has revised its electric vehicle (EV) plans, reducing its previously announced six EV models to just four by 2030. The automaker, known for its dominance in the Indian market, is now focusing on hybrid, CNG, and selective EV models to regain its 50% market share, which currently stands at 41.5%.
Maruti Suzuki’s Updated EV Roadmap: What’s Changing?
Initially, Maruti Suzuki planned to introduce six electric cars in India. However, under its latest mid-term strategy, only four EV models will be launched by 2030. The first in this lineup is the e-Vitara, an electric SUV set to debut soon.
Upcoming Maruti Suzuki Electric Cars:
✔ Fronx EV – A fully electric version of the popular Fronx crossover.
✔ Ertiga EV – An electric variant of the well-known Ertiga MPV, aimed at fleet operators and families.
✔ Larger Electric SUV – A premium electric SUV, expected to compete with the Tata Harrier EV and Mahindra XUV.e9.
Why Maruti Suzuki is Reducing Its EV Plans
The decision to scale back its EV roadmap aligns with the company’s broader market strategy. Instead of launching multiple EVs at once, Maruti Suzuki is taking a top-down approach, introducing premium electric models first before expanding to the mass market.
Key Reasons Behind This Move:
✅ Slower EV Adoption in India – While EV demand is rising, hybrid and CNG vehicles continue to dominate sales.
✅ Market Share Recovery – Maruti Suzuki is strengthening its SUV and hybrid lineup to reclaim 50% of India’s market share.
✅ Global Production Strategy – The company is positioning India as an EV export hub, starting with manufacturing in Gujarat.
How This Impacts Indian Consumers
For car buyers, this strategic shift means:
- Fewer budget-friendly EV options from Maruti Suzuki in the near future.
- More hybrid and CNG vehicles, offering cost-effective alternatives to electric cars.
- Competitive pricing for Maruti’s upcoming electric SUVs.
Conclusion: A Shift in Strategy, Not an Exit from EVs
While Maruti Suzuki is cutting down its EV plans, it is not stepping away from the electric vehicle segment entirely. The company is prioritizing premium SUVs before expanding further into the affordable EV space.
With the e-Vitara set to launch soon, Maruti Suzuki is adapting its approach to match India’s evolving automobile market. But will this cautious EV strategy help Maruti regain its lost market share, or will rivals like Tata and Mahindra dominate the space?
