Kia Car Sales March 2025 India: 19.3% YoY Growth

Kia car sales March 2025 India

Kia India posted a solid performance in March 2025, selling 25,525 units, a 19.3% year-on-year (YoY) increase from 21,400 units in March 2024. The Kia car sales March 2025 India data also reflects a 1.99% month-on-month (MoM) rise from 25,026 units in February 2025, driven by its SUV-heavy lineup.

Key Sales Data

AUTOTALKS.CO.IN

KIA INDIA MARCH 2025 SALES ANALYSIS

TOTAL SALES
25,525
+19.3%
1.99% MoM growth
TOP PERFORMER
Sonet
7,658 units
30% share
FY25 TOTAL
2.55L
+4% YoY
Annual growth

MODEL-WISE SALES BREAKDOWN

Sonet
7,658 units
30% share
Seltos
6,637 units
26% share
Carens
5,616 units
22% share
Syros
5,105 units
20% share
EVs/Others
509 units
2% share

COMPETITIVE LANDSCAPE

Kia Total
25,525 +19.3%
Mahindra SUVs
48,048 +18%
Maruti Total
1.92L +3%
Hyundai (Feb)
58,727 -5.4%

ELECTRIC VEHICLE CHALLENGE

Kia EV Sales 509 units (2%)
Tata EV Dominance 56% market share
Market Reality: India’s EV market reached 1.96 million units in FY2025, making Kia’s minimal EV presence a strategic gap that needs urgent attention.

STRATEGIC OUTLOOK

Kia’s March 2025 performance demonstrates robust health in the SUV segment with 19.3% YoY growth, led by the Sonet and supported by the Seltos. However, the 2% EV contribution (just 509 units) reveals a growing vulnerability as India’s EV market expands to 1.96 million units. The automaker must accelerate electrification while maintaining its SUV momentum to secure long-term competitiveness in India’s rapidly evolving automotive landscape. The upcoming year will be critical for Kia to address this strategic gap.

Source: Kia India Official Sales Report • April 2025 | © autotalks.co.in • All Rights Reserved

Sales Breakdown

The Sonet led with a 30% share (7,658 units), followed by the Seltos at 26% (6,637 units), Carens at 22% (5,616 units), and Syros at 20% (5,105 units). The Carnival, EV9, and EV6 added 2% (~509 units). Since its launch, the Syros has sold 15,986 units, boosting Kia’s growth. For FY25, Kia’s sales reached 2,55,207 units, up 4% YoY.

Rival Comparison

Kia trailed Mahindra in the SUV segment, with Mahindra selling 48,048 SUVs (up 18% YoY) in March 2025, nearly double Kia’s estimated 25,015 UV units. Maruti Suzuki led overall with 1,92,984 units (up 3% YoY), including 61,097 UVs, while Hyundai sold 58,727 units in February 2025 (March data unavailable). Kia’s UV sales were competitive but lagged behind Mahindra and Maruti in volume.

Market Insights

Kia’s 19.3% YoY growth is impressive, but its EV sales (EV6 and EV9) remain minimal. Meanwhile, Tata Motors holds a 56% EV market share in India’s 1.96 million-unit EV market in FY2025. Kia must accelerate its EV strategy to compete, especially as Mahindra also lags in this space.

Final Thoughts

The Kia car sales March 2025 India figures highlight its SUV strength, but Kia trails Mahindra and Maruti in UV volume. Can Kia bridge the EV gap to stay competitive? The coming months will reveal its trajectory.

Also Read: Kia EV6 Facelift Hits India at Rs 65.9 Lakh: 663km Range

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