Tata Motors is offering hefty Tata car discounts April 2025, with savings up to Rs 1.5 lakh on MY24 models like the Altroz. As Tata prepares to launch the Altroz facelift and Harrier EV, these deals aim to clear older inventory. Here’s a breakdown of the offers and what they mean for buyers.
Discount Highlights
The MY24 Altroz gets the highest discount at Rs 1.5 lakh (including plant stock benefits), with the Altroz Racer at Rs 1.35 lakh and non-Racer variants at Rs 1 lakh off. MY25 Altroz models offer up to Rs 45,000 off. Harrier and Safari MY24 models see Rs 75,000 in benefits, while MY25 variants get Rs 50,000. The best-selling Punch, however, has the lowest discount at Rs 25,000 for both MY24 and MY25 models. Curvv MY24 offers Rs 30,000 off, but MY25 models have no discounts. Tiago MY24 gets Rs 35,000 off, and MY25 models get Rs 25,000.
Key Discount Breakdown
| Model | Max Discount (MY24) | Max Discount (MY25) |
|---|---|---|
| Altroz | Rs 1.5 lakh | Rs 45,000 |
| Harrier/Safari | Rs 75,000 | Rs 50,000 |
| Punch | Rs 25,000 | Rs 25,000 |
| Curvv | Rs 30,000 | None |
| Tiago | Rs 35,000 | Rs 25,000 |
Market Context
Tata’s January 2025 sales were 48,075 units (down 10% YoY), with EV sales dropping 25%. The Punch, India’s best-seller in 2024, continues to drive volumes, explaining its minimal discount. Meanwhile, the high discounts on Altroz align with its upcoming facelift, as Tata clears MY24 stock. The SUV segment, which accounts for 65% of PV sales, remains strong, but compact cars like Altroz face stiff competition from Maruti Baleno and Hyundai i20.
What’s the Catch?
These Tata car discounts April 2025 are tempting, but the focus on MY24 models suggests Tata is prioritizing inventory clearance over boosting MY25 sales. With EV demand lagging and a market shift toward SUVs, are these discounts enough to regain Tata’s No. 3 spot from Mahindra? Buyers should act fast, as these offers may not last long.
Also Read: Honda Car Discounts April 2025: Save Up to Rs 77,200
